Search Engine Optimization and Traffic
Posted on February 1st, 2010
SEO is a fascinating progression of technology and innovation that is probably best said to have peaked not climaxed due to the continued developments in the tech world and the expanding learning resources available from current progress in this field. How can we understand SEO as it relates to everyday Web-searches and Optimization for better results in Webpage rankings, Article Posts but specifically “Traffic” which is our main focus here.
SEO as it relates to traffic is the process of increasing the volume of quality visitors to a decided upon; Website, Web-Page, Landing Page etc. Typically the higher the site appears in the search results the more visitors it will receive from the search engine.
So What Is A Search Engine?
Good question, a web search engine is a tool, its purpose is to search for information on the World Wide Web. The information it finds is presented in a list called (Hits). Search Engines collect for Data Bases and Open Directories and in our concern Web Directories. The process they use is called Algorithm. This is a method of solving problems using a finite sequence of instructions.
Search Engines are instructed to go look for Headings, Titles, Images, Text, Video etc. They also have random algorithms that allow random ability to search almost everything contained on the WWW. Bots and spiders to crawl sites are terms associated with SEO. Search engine capability has progressed immensely over the last 15 years.
Ways To Optimizes For Traffic
As a Strategy, think of SEO this way, consider what people as a whole are looking for within your topic, that dictates the optimization necessary in the html code of your website, the text in your headlines and the body of article posts you produce.
Don’t forget To Use;
A. Keywords- Topic related
B. Meta Tags- html code in headline
C. Unpaid methods or (organic or algorithm)
D. Paid methods (SEM) search engine marketing.
Does this make sense, the engines are looking for relevance, they will reward you for your efforts by ranking your site higher and causing more “Traffic” and recognition within your Niche market. Then your visitors, (Traffic) will increase and have a chance to see that you have something of value and they need to view it.
Join my list, this webform will be available during your readings.
3336 N. Texas St. suite J. #213, Fairfield California
Authored by: Zisses Gregory
Tags: Article Writing, articles, copywriting, listbuilding, PPC, SEO, Video, Websites
Filed under Uncategorized | No Comments »
Listbuilding – Direct Response Marketing?
Posted on February 1st, 2010
Direct Response Marketing and Listbuilding
What commonality exists between Magazines, Infomercials, Email campaigns, The Shopping Channel, Television, Radio and Listbuilding?
If you guessed Marketing you are absolutely correct. But are they all the same type of Marketing? No, there are major differences between them all from the responses they generate, to how they are received and also the overall affect they have.
To better understand Direct Response Marketing in terms of listbuilding, lets contrast It with “Direct Marketing” in our conversation and that should drive the point home.
(DRM) Listbuilding vs. Direct Marketing… Finding Clarity!
In Direct Response Marketing (Listbuilding) the marketer will send out a solicitation with a call for action. The reason the ad is developed and campaigned is to generate a response that achieves a marketing concept. The results or responses are quantifiable. But the key point is the RESPONSE IS DIRECT between the listbuilder and the consumer and it can be immediate.
It’s easy to see why Listbuilding fits the (DRM) model and falls into this category.
Conversely In Direct marketing advertisers will send out a solicitation and receive a positive response in various forms that fit a marketing concept and are also quantifiable. The difference with this form of marketing is the way the response to the campaign is received and the time factor.
The consumer does not directly communicate with the marketer or marketing company and the response is not immediate. Direct Marketing is a great avenue to brand a product in the market place but not effective to illicit an immediate reaction to ads or develop a responsive list.
Listbuilding has the ability to accomplish both the direct response and brand not only the product but the marketer also. This is a sharp double edge sword, but with any tool comes responsibility.
This one-on-one or no middle man approach to advertisement demands responsibility and accountability for such things as:
· Content
· Product
· Communication
· Personality
What are the best ways to satisfy these demands?
· Seek to find uniqueness and practical appeal with each offer made.
· Search to locate or create real and perceived value at all times to offer.
· Keep the audience first not your preferences, give them what appeals to them.
When these areas are given the proper attention they deserve the Lisbuilding or (DRM) experience will be one of excitement and intrigue with very few bumps in the road.
If you would like to know more or would like to get started with Listbuilding visit my site listed below and have some fun of your own with Listbuilding as Direct Response Marketing.
Zisses Gregory is founder of AnZ Opt-In Listbuilding where you can find the lastest Listbuilding Techniques.
3336 N. Texas St. suite J. #213, Fairfield California
Filed under Uncategorized | No Comments »